The domestic daily-use ceramics market has become a new growth point: in 2005, the total consumption demand of China's domestic daily-use ceramics will reach 6.75 billion pieces, and in 2010, it will reach 8.2 billion pieces. In 2020, the total domestic demand for ceramics for daily use will reach 12 billion pieces. The pattern of the long-standing emphasis on the international market and despising the domestic market is expected to change.
With the improvement of domestic people's living standards and the development of tourism, people not only emphasize the practicality of ceramic products, but also have higher requirements in terms of grades. According to relevant information, domestic high-end hotels, restaurants and other unit, the demand for daily-use porcelain is increasing year by year. At present, the significant change in the demand market for daily-use porcelain is that major hotels and restaurants, especially star-level units, gradually replace imported porcelain with domestic high-grade porcelain. Therefore, the demand for medium and high-grade ceramic products in the domestic market is optimistic.
From the current state of the market, it can be concluded that:
Untimely product positioning: The international daily-use ceramics market is mainly concentrated in the United Kingdom, Western Europe and Central and Southeast Asia, and its consumption and imports have accounted for more than 60% of the world market. In these areas, consumption tends to be gentrified, and there is not much room for domestic low-end positioning products in these areas.
The development idea is out of time: the industrial idea of winning by quantity has influenced and dominated the daily-use ceramics industry for a long time. Facing the competition pattern and demand pattern of daily-use ceramics in the future, there is a way out by winning by quality;
There are many restrictions on brand development: brand development is affected by various factors such as technological level, product positioning, and industrial structure.
The domestic market has a strong potential: With the improvement of the quality of life, the domestic daily-use ceramics market demand has greatly increased, especially the demand for high-end products. The British, German and Japanese high-end ceramics quickly occupied the market, making the local daily-use ceramics enterprises suffer from enemies.