Porcelain for daily use is the most contacted and reliable porcelain in daily life, such as: dinnerware, tea service, coffee service, wine service, rice service and so on. Historically, porcelain for everyday use was developed from pottery for everyday use and as the two share similarities in performance and the manufacturing process, it was common to put them together and collectively refer to them as pottery for everyday use.
The concept of consumption of modern people is very different today than in the past and is far from sufficient to be satisfied with the practical function of products. The starting point of the design of utility ceramics should be aimed at the design of products that are reasonable and rich in terms of technology, emotion and style, starting from the aesthetic psychology of the consumer; at the same time, everyday ceramic design should use ceramic to constantly innovate, to reflect the spirit of the times, guide the aesthetic psychology of consumers, and lead the fashion trend.
So how can ceramic design for everyday use lead the trend and improve the aesthetic level of consumers through designer design?
First, to use new materials and new techniques to design new ceramic products for everyday use, to guide the aesthetic psychology of consumers. Today's society is an era of new materials and new processes emerging one after another.To guide the aesthetic psychology of consumers, everyday ceramic design must learn to use new materials and new processes to design products . For example, some new ceramic materials developed by advanced modern technologies, such as biodegradable ceramic materials, infrared ceramic products, etc., will make future everyday ceramics more colorful. The birth of a new material or process determines more or less a revolution in product design. Looking to the future, with development vision and thinking, we will use new materials and new processes to create new and colorful everyday ceramics and lead the everyday ceramics market.
Second, incorporate design elements and inspiration from other fields to guide consumer aesthetic psychology. Whether it is clothing design, graphic design or environmental art design, etc., the design is the same. In order for the design of ceramics for everyday use to guide the aesthetic psychology of consumers, designers must constantly absorb new design elements and inspiration from different fields.
Third, create a brand image to improve the aesthetic level of consumers. The power of the famous branding effect is enormous and once formed it has a market. Utility ceramic design not only passively satisfies the aesthetic psychology of consumers, but also improves the aesthetic level of consumers by creating a brand image. The excellent design is not only a ceramic product for daily use, but also a work of art, which brings more artistic enjoyment to consumers.